Helvetica
Wednesday, July 20, 2011 at 12:00PM 
Release Year: 2007
Director: Gary Hustwit
Review: This is a documentary on a font. Not typography in general, but a single font. If this doesn’t sound interesting to you, then you probably would be best to skip this one. It’s a fine documentary. Nothing all too earth shattering, but informative nonetheless. I guess that’s my problem with it. I wanted something more, and it just wasn’t. It tried to stretch what would have been a fantastic short documentary into a full-length feature, and try as I might, I just could not muster enough interest to stay focused for the duration. There are some interesting historic explorations of the font and it does touch on some general principles of typography which did briefly snap me out of my bored trance, but in general its one note.
Helvetica is used a lot, in every walk of life. It is omnipresent in modern life despite the majority of people being oblivious of how the type influences them. This sentiment is repeatedly constantly in every possible way for the entire documentary, and it just doesn’t really go anywhere. If a documentary of this nature can’t excite my passion in some way, or at least make me understand someone else’s passion then I can’t say it succeeds.
Rating: 2/5
2007 in
Documentary 







